Master Artisan Profile
Mohammad Ansari
Master jacquard weaver in Madanpura, Varanasi, Uttar Pradesh handcrafting pure Katan silk and Kadwa gold zari brocades (GI Tag #99).
Master Weaver at the Jacquard Loom
Kadwa Gold Zari Brocade
Preserving Heritage While Selling Direct
Pure Banarasi Katan silk sarees take weeks of intricate handloom jacquard work, yet factory powerloom duplicates flooded urban markets. Madanpura weavers needed a direct channel to reach wedding shoppers in Delhi, Mumbai, and Bengaluru.
Pehchan synthesized rich heritage narratives detailing the GI-tagged authenticity of the motifs, pairing them with high-end festive lighting renders. Our WhatsApp conversational closer answered buyer queries in Hindi and English, taking custom blouse measurements and handling instant UPI payments effortlessly.