Privacy & DPDP Policy
How Pehchan handles merchant data, WhatsApp chat logs, and payments under India's Digital Personal Data Protection (DPDP) Act 2023 and South Asian data privacy guidelines.
1. Merchant & Artisan Information We Collect
When you interact with Pehchan on WhatsApp or our web portal, we collect your business name, mobile number, product photographs, and brand preferences (Brand DNA). Product images are processed exclusively for background removal and studio ad generation.
We do NOT sell, rent, or trade merchant data or proprietary craft designs to third-party marketplaces or data brokers.
2. Non-Custodial Payment Processing
Pehchan operates on a non-custodial direct split payment model via certified partners (Razorpay Route, NPCI UPI, and cross-border UPI corridors). Customer payments for your products route directly to your bank account or UPI VPA without intermediary pooling under RBI Master Directions.
3. AI Safety & Content Authenticity
All AI-enhanced product creatives include cryptographic C2PA content provenance metadata and authenticity badges, ensuring ethical AI disclosure while protecting the original intellectual property of handmade craft traditions.
4. Data Sovereignty & Storage
Merchant data is stored in ISO 27001 certified regional cloud datacenters with row-level security (RLS) tenant isolation. In compliance with the Digital Personal Data Protection Act 2023, you retain the right to export, modify, or erase your stored brand profiles at any time.
5. Contact Our Data Protection Officer
For data inquiries or consent withdrawal, contact our privacy desk directly at privacy@pehchan.online.