Empowering Grassroots Artisans with WhatsApp AI
Pehchan (पहचान) is a new startup building zero-friction visual studio tools and 24/7 conversational sales for traditional craftspeople across India.
Where We Are & What We’re Looking For
Pehchan is in its early development and pilot testing phase. As early-stage founders, we are actively validating our WhatsApp-native image engine with regional craft clusters and building the foundation for scalable artisan commerce.
Pre-Seed Funding
Seeking angel investment to fund GPU inference compute, accelerate technical development, and deploy regional pilot cohorts.
Mentorship & Advisors
Welcoming experienced D2C founders, marketplace operators, and tech leaders to advise on GTM execution and scaling.
Guild & NGO Partners
Partnering with artisan cooperatives, SHGs, and handloom federations seeking digital identity for their communities.
Why We Are Building Pehchan
India is home to millions of master artisans producing timeless handmade goods—from Kanchipuram silk and Varanasi brocades to Jaipur blue pottery and Kashmir pashmina. Yet, most struggle to sell online because studio photography, e-commerce stores, and ad management require costly agencies and technical expertise.
Pehchan replaces this friction with WhatsApp. By sending a simple smartphone photo to our WhatsApp number, an artisan instantly receives studio-grade 4K catalog renders, 24/7 multilingual conversational customer service, and direct UPI settlements—with zero upfront cost and zero app installations.
What Our Platform Delivers
Instant AI Studio
Transforms raw smartphone photos into luxury 4K studio catalog visuals and 9:16 WhatsApp status packs in seconds.
WhatsApp AI Sales Closer
Handles buyer inquiries 24/7 in regional languages and generates 1-tap instant UPI split payments directly to the maker.
Verified Craft Provenance
Provides GI-tag authenticity badges and dedicated micro-storefronts, ensuring direct buyer trust and fair compensation.
Devang Patil & Disha Patil · Co-founders
"We believe technology should adapt to people, not the other way around. Pehchan is built so traditional craftspeople never have to struggle with complex software or change how they work—giving them studio-grade creative and commercial superpowers right inside WhatsApp, and putting genuine recognition and earnings directly into the maker's hands."