Master Artisan Profile
Bashir Ahmad Dar
Master artisan in Srinagar, Jammu & Kashmir hand-spinning 12-micron Changthangi mountain cashmere and embroidering delicate Sozni needlework shawls (GI Tag #46).
Master Artisan with Pashmina
Handwoven Pashmina Shawl
Never Miss a Global or Tourist Inquirer Again
Founder Tenzin spent his days hand-spinning natural Pashmina wool on traditional charkhas. When tourist and NRI shoppers messaged late at night across different time zones, inquiries went unanswered for hours, causing lost sales.
By connecting Pehchan’s conversational sales agent to his WhatsApp number, every incoming lead was greeted in English, Hindi, or Nepali, given custom weave pattern options, and sent a direct payment link with automatic international courier tracking.